The Privacy Policy of the Museum of Illusions

Since I.B. The Museum of Illusions Ltd. (hereinafter: “The Company“) respects the privacy of users of its website (hereinafter: “The Website“), the company decided to publish here its policy for the privacy protection on the website, and committed to comply with this policy.

The purpose of this policy is to explain the company practice in relation to user privacy on this website, and the way the company uses the information, which is provided by users of the website or collected by it during the browsing the website.

** If your age is under 18, please consult a responsible adult before using this website. Please note, users on this website can only be over 16 years old!



While using the website services, information about you is collected. Some of the information identifies you personally, i.e. with your name and address, products and services you have purchased, the means of payment you used, etc. This is the information you knowingly provide, for example when you register for services on the website.

Some of the information does not identify you personally and is not stored together with your details, but it is statistical and cumulative information. For example: advertisements you read on the website, the pages you viewed, the offers and services that interested you, the Internet address (IP from which you applied) and more.


Registration for services

Concerning your personal details during registering for services on the website or purchasing products on it, the company will ask you only for the information that is directly necessary for the purchase of products.


 Data base

The collected information will be stored in the company’s data base and will remain under its responsibility.


Use of the information

Using the collected information will be done only in accordance with this privacy policy or in accordance of any law, in order –

  •  to enable using various services on the website.
  • to improve and enrich the services and contents on the website.
  • to modify or cancel existing services and content.
  • for the purpose of purchasing products and services on the website – including publishing information and content.
  • To tailor the ads that will be displayed when you visit the website to your areas of interest.

The information that will be used by the company will mainly be statistical information, which is not personally identifiable.


Direct e-mail

The company is interested to email you occasionally information about its services and marketing & advertising information.

Such information will only be sent to you if you have given your explicit agree, and you could revoke your consent anytime.


The company will not disclose your personal details to advertisers. However, it may transfer statistical information about the activity of users on the website.

statistical information that will transferred will not personally identify you.



Third parties

The Company will not transfer to third parties your personal details along with the collected information about your activity on the site except in the cases listed below:

  • If you purchase products and services from third parties that offer them for sale using this website, the third parties will receive all the info they need to complete the purchase.
  • A case of legal dispute between you and the company that will require to reveal your details;
  • If you perform illegal actions on the website;
  • If a court order instructs to provide your details to third party;
  • If the company will sell or transfer the site operation to any corporation in any way – and also in case that it merges with another entity or merges the activity of site with the activities of a third party, provided that this corporation accepts the privacy policy.



The company’s website uses “cookies” for the purpose of its operation, including collect statistics data about the use of the website, verify details, adapt the website to your personal preferences and for information security purposes.

Modern browsers have the option to avoid accepting cookies

If you do not know how to do this, check the help section of the browser you are using.


Right to review information

According to the Law of Protection of Privacy-1981, every person is entitled to review the information held on him in a database.

A person who has reviewed information about him and found that it is incorrect, incomplete, obvious or out of date, may approach the owner of the database with a request to correct or delete it.

Such an application should be directed to

or by regular mail to the Museum of Illusions, 6 Yekutieli Street, Tel Aviv.

In addition, if the information in the company’s databases is used for the purpose of contacting you personally, you are entitled under the protection of privacy law, to demand in that the information relating to you will be deleted from the database.


Advertisements of third parties

The company allows other companies to manage the advertisements on the website. The ads you see while visiting the website comes from their computers. Their “Cookies” collects info about the website with the info about ads that you watched.


Data Security

The company implements information security systems and procedures on the website. While these systems and procedures reduce the risks of unauthorized intrusion, they do not provide complete security. Therefore, the company does not guarantee that its services will be completely immune from unauthorized access to the information stored in them.


Changes of the the privacy policy

In any case of changes in instructions related to the privacy policy regarding the use of personal information you have provided, a notice will be published on the home page of the website.